How to Create Great Content on TikTok

TikTok has quickly become one of the most popular social media platforms worldwide, boasting over 1 billion active users. With its incredible reach and potential for virality, brands have the opportunity to tap into a massive audience and create authentic connections with consumers. In this article we will explain how to create great content on TikTok and get your audience to fall in love with your brand!

Embrace Authenticity and Storytelling

Forget about those Instagram reels with perfect lighting and colour graded, otherworldly landscapes. TikTok thrives on authenticity, with users valuing genuine connections and relatable content over polished, adsy videos. To create organic UGC, focus on storytelling and incorporate your brand into the narrative in a natural and engaging way. Keep the focus on the content itself and let the brand integration happen organically.

Partner with Relevant Creators

Partnering with TikTok creators who align with your brand’s values and audience can be a powerful way to generate organic content. Collaborating with influencers and micro-influencers allows your brand to reach a wider audience, build trust, and gain new followers who resonate with your message. The key here is to find creators who can transmit that sense of authenticity and will come across as sincere advocates of your brands, rather than paid models or actors.

Leverage Trends and Challenges

Whether it’s using a filter, learning a few dance steps or creating absurd Gen Z memes. One of the most effective ways to grow organically on TikTok is by leveraging trends and participating in challenges. These viral moments provide an excellent opportunity for brands to showcase their creativity and connect with users in a fun and engaging way. Ever found yourself scrolling on TikTok and noticing a lot of videos are following the same structure or use the same filter? That’s because when challenges start working they spread like Wildfire!! So pay attention to trending hashtags, sounds, and challenges to create content that is timely and relevant to the platform’s users.

Share User-Generated Content

Sharing and promoting user-generated content is a great way to encourage organic growth on TikTok. By reposting and engaging with content created by your fans and customers, you not only foster a sense of community but also incentivize others to create and share content featuring your brand. If you’re product does what it says on the tin. Your customers will turn into advocates generating online word-of-mouth that will work better than any paid ad campaign.

Showcase Your Brand’s Personality

Let your brand’s personality shine through in your TikTok content. Users are more likely to connect with and share content that is relatable, fun, and showcases your brand’s unique voice. Experiment with different types of content, such as behind-the-scenes footage, product tutorials, and entertaining challenges to create a diverse and engaging content mix. At Mkondo we pride ourselves of partnering with bold, purpose driven brands who have an amazing story to tell. So go ahead and share what makes you, you!

Engage with Your Audience

Imagine commenting on the page of a brand you use and love and getting a witty or lovely reply, wouldn’t it feel amazing?! If you want your followers and customers to develop a positive emotional connection with your brands, Interacting with your audience is essential. Respond to comments, engage in conversations, and participate in duets or stitches to create a dialogue with your followers. By actively engaging with your audience, you increase your chances of fostering loyalty and driving further user-generated content.

Optimize Your Profile

A well-optimized TikTok profile is crucial for attracting and retaining followers. Ensure your profile is complete, featuring a clear profile picture, a concise bio, and links to your website or other social media platforms. Additionally, utilize relevant keywords and hashtags in your bio and captions to increase the discoverability of your content. You can turn your profile into a great top of funnel source to flood your websites with the right users.


By focusing on authenticity, storytelling, and engaging with your audience, your brand can successfully create organic user-generated content on TikTok. Here at Mkondo we truly understand that. We helped many D2C brands to find relatable, authentic micro-influencers, tell their stories and manage their profile keeping their audiences engaged. If you’d like to learn more about the amazing results we brought to some of our customers we’re just a 15 minutes call away! Oh and did I mention you’ll get a free TikTok competitive analysis after that?