As a D2C eCommerce brand, you’re always looking for ways to increase conversions, build brand advocacy, and establish trust and credibility with your customers. One strategy that can help you achieve all of these goals is user-generated content (UGC).
In this blog post, we’ll explore 7 reasons why UGC content is important for D2C eCommerce brands in 2023.
1. Builds Trust and Credibility
Did you know 86% of consumers surveyed by Stackla said authenticity is very important when deciding what brands they like and support?
Unlike with scripted and staged ads, UGC Content for eCommerce is all about real people telling their tribe how good your products are! When your target audience sees people they find relatable and trustworthy using your product and getting results, they will instantly feel like they can buy your products and trust your brand.
2. Cost-effective Marketing
Whether you’re a Co-Founder getting an astronomical quote from a video production agency or a social media manager dealing with an Instagram influencer asking 3x your yearly salary for a post, I’m sure you know how traditional marketing and high ticket influencer campaigns can break the bank before bringing any results. A great advantage of using UGC content is being able to work with nano / micro influencers and content creators. This way you can immediately test what angles and creators are bringing results without too big an investment and then double down on the content that brings the best results.
3. Boosts Engagement and User Experience
Ever found yourself watching a video review or unboxing of a product on TikTok or a website and being very curious to see how it ends? Seeing real people using products can be incredibly engaging and entertaining, if the video is done right. Your audience will inevitably engage with your content more and have a better User Experience once they know exactly what your brand is about and what to expect when ordering. One of the greatest advantage of UGC content for eCommerce is that you can repurpose it to be used on your website and product pages to deliver a better UX to your visitors.
4. Authentic Feedback and Reviews
Unless you’ve been living under a rock, chances are if you’re reading this you’ve found yourself shopping online at some point in your life. How often do you check reviews? How many times were they instrumental in your decision making? If you’re anything like me, chances are a review can push you straight to the checkout page or make you change your mind about something you were about to buy.
In a world that is more and more curated and fake, people crave authenticity. Reviews and authenticity bring more conversions than traditional advertising.
5. Fosters a sense of Community
UGC content can foster a sense of community among your customers and audience. When consumers see other people are using and enjoying your products, it can encourage them to join the community and participate in the conversation. This can lead to increased engagement, loyalty, and brand advocacy. At Mkondo we help brands rotate and get to work with many different content creators and tap into their communities, circles and audiences. It’s one of the first steps in the journey to go viral!
6. Encourages Brand Advocacy
If you set up a great workflow to get customers to create content for you, they’ll be more invested in your success, they’ll share your mission and vision and become great advocates for your success. After all, word of mouth is still king even in the digital age and when customers and creators start talking about how good your products are to friends and family, it’s the marketing equivalent of hitting a jackpot!
7. It Helps You Stay Trendy!
On TikTok and online time literally flies! What was cool a week ago among Gen Z and millennials is already too old! At Mkondo, we are constantly monitoring popular trends and hooks to drive engagement and conversions. We help brands creating content that aligns with popular challenges or uses viral sounds and Tap into the power of TikTok to reach new audiences and increase brand awareness. By using hooks and angles that resonate with their your audience, we will deliver UGC content for eCommerce that is more likely to be shared and generate buzz around your brand.
At Mkondo, we understand the importance of UGC content for your eCommerce brand. We’ve helped many Beauty, Skincare, Fashion and Lifestyle brands leverage UGC to flood their websites with the right users and skyrocket their conversions and revenue. Our experts have been working on TikTok and UGC since 2018 and can help you develop and execute a UGC strategy that aligns with your brand’s unique needs and goals.
Get in touch today to book a free discovery call where we’ll see how we can add value and prepare a free strategy and competitive analysis session for your brand.Book Now